Case36 Assignment Example | Topics and Well Written Essays - 500 words

Case36 - Assignment Example The concept became known as kickbucks. The program rewarded registered iPhone and Android users who entered a participating retail location. Kickbucks could be turned into gifts cards, discounts, download songs, movie tickets, Facebook credits, or charitable donations. The concept gained popularity and expanded into 1,100 retail stores across the U.S. (Ankeny, 2011). Cynac Roeding wanted to turn a rewards program into a fun experience for everyone. Kickbucks incorporates a patent pending device located at each store that emits a signal that can be picked up by cellular devices within range. Retailers control the value of kickbucks. The shopper demographic of kickbucks contains 55% females and 49% between the ages 25-39 which is a great shopper demographic. Kickbucks provided an incentive for customers to come into the store. Greater rewards obtain higher traffic results. The success of kickbucks was realized in part due to the desire of customers of integrating their mobile devices into their shopping experience. The article showed how innovation can be applied to the marketing function of an enterprise. Mr. Roeding was able to invent a system that utilized cellular phones as a hub to identify walk by traffic into stores. People would get rewarded for just visiting the store. The idea of kickbucks was revolutionary because most rewards programs typically entail the purchase of goods from a store. Kickbucks started as a program to drive traffic into cellular stores, but other companies liked the idea so much that soon the system was implemented by Roeding at all types of retail establishments. It is a common fact that a lot of people buy on impulse. Kickbucks indirectly generate sales for stores because it brought people into your establishment. The cellular industry is one of the fastest growing sectors as the cellular has become people’s